Balfour teams up with Brighton & Hove Albion F.C.

Balfour Winery is now the official English wine partner of Brighton & Hove Albion, the Premier League football club based on the south coast, in a new five-year agreement.

From the start of this season, our English still and sparkling wines will be the exclusive pour across hospitality at the American Express Stadium, starting this Sunday when the Seagulls take on Aston Villa.

Marking 125 Years

Albion are celebrating their 125th anniversary this season. The partnership was marked with a small launch event at Brighton Museum and Art Gallery, where guests at the opening of “The Stand or Fall” exhibition were poured glasses of Balfour Leslie’s Brut NV.

Perks for 1901 Club Members

Members of Albion’s 1901 Club will get a few extras this season, including invitations to private tastings and events at our Hush Heath Estate in Kent, the stunning home of 400 acres of vineyards, orchards and ancient woodland, not far from Brighton for anyone who fancies a day out in the vines.

Wine and Football: The Perfect Match

“Like football, wine is something to be enjoyed together. This partnership is about celebrating shared experiences, bringing people together and championing the very best of our home-grown talent.” – Alannah Bayard, Balfour’s Head of Brand

“Brighton & Hove Albion have seen remarkable growth on and off the pitch, both in the UK and internationally. At Balfour, we share strong parallels with the club based on innovation, ambition, and confidence, making this partnership a clear and easy decision for us. With Brighton kicking off the season against Norway’s Tromso, it provides a particularly fitting way to start working together given Norway is our largest export market. It is a fantastic opportunity to showcase our capabilities as a top-tier English winery.” – Jordan Painter, Director of Sales at Balfour

Find Us at the Amex

Look out for Balfour on the wine list at the Amex this season. If it’s got you thinking about a trip to the vineyard itself, Hush Heath Estate is a short drive from Brighton. Expect tours, tastings, and a glass in hand as the sun goes down.